Eye Tracking & Intelligent User Experience
Associate Professor (Dr.Eng.) at Universitas Gadjah Mada Indonesia
Chair of IEEE Systems, Man, and Cybernetics Indonesia Chapter
Email: sunu{at}ugm.ac.id | LinkedIn | Google Scholar | Scopus | Youtube Channel

Dr. Sunu Wibirama is a renowned academician and practitioners of eye tracking, user experience of digital products, and applied artificial intelligence in South East Asia. He obtained B.Eng. (Bachelor of Engineering) from Universitas Gadjah Mada Indonesia, M.Eng. (Master of Engineering) from King Mongkut’s Institute of Technology Ladkrabang Thailand, and Dr.Eng. (Doctor of Engineering) from Tokai University Japan. Dr. Sunu Wibirama has conducted an eye-tracking-based customer experience research for more than 60 national and international brands of South East Asian, US, Japanese, and Europeans companies with more than 500 participants. He has been invited to investigate visibility of digital media for various business, including transportation, cosmetics, health, kids products, food and drinks, telecommunication, and e-commerce.

Dr. Sunu Wibirama is also an associate professor at the Department of Electrical Engineering and Information Technology, Universitas Gadjah Mada, Indonesia and the Chair of IEEE Systems, Man, and Cybernetics Indonesia Chapter. He also serves as Indonesian representative for Governing Board of International Association for Pattern Recognition from 2019-2023. As an academician, Dr. Sunu Wibirama has been recognized as the first expert in Indonesia that dedicates more than 10 years of his academic career to work on intelligent user experience engineering field where he investigates and develops various intelligent systems based on eye tracking technology and machine learning.

Dr. Sunu Wibirama has actively involved in various academic activities. He has been invited in more than 100 national and international forums to give various lectures about fundamental of visual behavior and its implications in marketing, basic eye tracking research and methodology, applied computer vision and artificial intelligence, human factors and ergonomics in digital products, user experience and business, and starting up an academic research. He was a visiting researcher in The Tampere Unit for Computer-Human Interaction, University of Tampere Finland, The Department of Electrical and Electronics Engineering, Anadolu University Turkey, Malaysia-Japan International Institute of Technology (MJIIT-UTM), and The Department of Information Science and Engineering, Shibaura Institute of Technology Japan. He holds eight intellectual property rights for various softwares based on AI, eye tracking sensor, and virtual reality. He has published more than 50 scientific articles about eye tracking, user experience, and applied artificial intelligence in international conferences and international journals with impact factors (Scopus H-index: 15 per Februrary 2024). His on-going research is implementing deep learning technology for various gaze-based applications such as: 

  • Spontaneous gaze-based interaction.
  • Time-series eye movement data classification
  • Predicting cognitive style of online learners and online shoppers through visual attention.
  • Visual saliency model for optimizing user experience of web.
[Last update: February 26, 2024]